For a couple years now, Sony Computer Entertainment and Polyphony Digital have been teasing audiences with its next release in the massively popular Gran Turismo series. Gran Turismo HD had been shown at E3 2005 and 2006, and it’s been available on the PlayStation Network since the end of last year. While nice for series fans, we’ve been chomping at the bit for details on the next full-fledged release, Gran Turismo 5.

SCEA finally pulled the cover off the hood and gave us our first look at GT5 during its press conference this year. The trailer opens with what is almost certainly a CG intro of a pit crew working on a car that then speeds down a couple highways, but it quickly changes to in-engine footage of vehicles tearing up some concrete.

The camera pans by a few buildings at points, all of which look to be located in London (the final shot is a giveaway). Store fronts are covered with signs, ads and so forth, giving them a hint of life. Windows reflect the sky and glow bright white as the sun blankets them with rays.

On the track, the camera hovers on a red Ferrari F430 drives for a few seconds before the Italian car speeds past. The camera then fades out and in above an Audi R8, giving us a nice view of the engine through its long rear window. Next a field of a half-dozen cars or so, including an F430, the R8, a Mercedes, Dodge Viper and TVR compete vie for position around a corner. Lastly, we’re left with a shot of a parked Type-R concept sitting in downtown London.